The holiday season is often one of the busiest times for businesses, making it the perfect opportunity to capture customers’ attention and drive sales. While printing plays a crucial role in holiday marketing, one powerful tool is often underutilized—large format prints. From billboards and pop-up displays to roll-ups and posters, these prominent prints command attention in ways that flyers and stickers cannot. Their bold presence makes them ideal for drawing in curious holiday shoppers and reinforcing brand messaging.

In this guide, we’ll explore 6 types of large format prints and how they can elevate your holiday marketing efforts.

Large Format Prints to Elevate Holiday Marketing

1. Billboards : The Ultimate Eye Magnet

Billboards are one of the most effective outdoor advertising mediums with high visibility and outstanding presence. Strategically placed in high-traffic locations like alongside highways or near malls, they just cannot be missed for people always passing by. And the holiday season is the perfect time to establish the celebratory mood and draw people towards your seasonal products. This repeated exposure reinforces the message and keeps your brand at the back of their minds should they need your services or products.

Tip: Keep text minimal - just a short tagline and website link. Most people driving by won’t have long to absorb information so include only the most important details on your billboard. 

2. Banners : Bold Statements , Big Impact

Despite their large sizes, banners are one of the most cost-effective methods of advertising. Placing banners in high-profile locations not only attracts your target audience but also is widely available to any passer-bys from a distance. Their portability and reusability makes them a practical choice for multiple events. During the holidays, it’s easier to attract attention even with just a simple festive greeting. Pair that with a seasonal offer, and even those who weren’t initially interested may be drawn in.

Tip: Use creative imagery and colour to set the mood and boost your banner message as people will be drawn first to vibrant colours before noticing any text.

3. Roll Ups : Versatility at Its Best

A roll-up banner printing is a fan favourite for its versatility and simplicity in setup. Just extend the roll up from its base and it’s ready in minutes. Lightweight and portable, they often come with a carry bag, making transportation effortless for a single person. For seasonal campaigns, a roll-up standee  doesn’t require any complicated setup-just place one right next to your store entrance to create a holiday atmosphere and encourage last-minute in-store visits. 

Tip: Make sure the roll-up design has a clear call-to-action (CTA) to guide your customers, whether it’s to encourage walk-ins, check out a promotion or make a purchase.

4. Car Stickers : Take Your Brand on the Road

Turn your vehicles into moving advertisements with car wraps or a vinyl sticker. With every trip, your brand reaches a diverse audience in various locations – all without being intrusive. Being creative and strategic in your sticker design can be a great opportunity to make a memorable first impression and pique enough interest to inspire action. 

Tip: Prioritise readability by choosing clear fonts and high-contrast colours that stand out, even from a distance.

5. Posters : Simple, Striking and Effective

Posters are a multi-functional marketing tool, whether it’s to promote, inform or advertise. They are a budget-friendly option, especially for time-sensitive seasonal campaigns, so businesses can allocate more resources to other marketing efforts.. These prints also have a quick turnaround, making them perfect for any last-minute promotions. 

Tip: Consider the size and location of the poster when designing to ensure visibility and impact.

6. Pop Up Displays : Stand Out in Any Space

Finally for large seasonal events or trade shows, it’s crucial to stand out against your competition. Invest in bold pop up displays that not only allow customisable designs but offer additional features like spotlights for extra impact. Their striking presence naturally draws attention, making them the perfect centerpiece of your marketing campaign. 

Tip: Position key elements, such as brand logo, website or CTA at eye level or prominent spots to maximise visibility and drive engagement.

Why Large Format Prints are a Necessity for Holiday Marketing

Unmatched Visibility

Large format prints are a striking physical presence that commands attention and ensures prolonged exposure. For seasonal campaigns, they can create the festive atmosphere that sets the stage for the event or attract customers to drop by your booth or physical store. Invoking curiosity and emotions are the first step to build a recognizable brand presence and drive foot traffic to your physical location.

High Impact and Recall

Their sheer size also guarantees a higher visual impact. Studies have shown that larger ads, especially well-designed visuals can have an emotional impact on your audience and help generate higher engagement. During festive seasons which already have an emotional influence, large prints can be used to influence your audience’s perception and feelings towards a brand, hence effectively enhancing brand recall.

Localized Impact

Large format prints offer a tangible and highly visible marketing approach, making them ideal for seasonal campaigns. Local businesses can leverage these prints to create region-specific content that resonates with their community, and ultimately maximize their reach within their target market. 

Printing for the holidays is more than just creating visually pleasing materials - it’s about capturing the joy, spirit and vibes of the holiday while aligning with your business goals. With the right approach and print materials, holiday printing can be a powerful tool that drives more sales any festive season. If you are looking for cheap printing services in Malaysia, check out Gogoprint for a wide variety of print solutions to elevate your holiday marketing!