How you look on paper can either make or break you! The only way to be certain that your business always looks professional in every print is by partnering with a reliable and trusted printing service.
It’s no secret that digital marketing has taken over in recent years. But that doesn’t mean print marketing is dead. In fact, there are many good reasons to use print marketing as part of your advertising mix - especially now that businesses have started to boom again.
Here are the reasons why you should never give up on print marketing:
1. Print is Tangible
In a world where so much is digital, print provides a welcome change of pace. It’s something people can touch and hold onto, which makes it more memorable than an ad that appears on a screen for a few seconds.
That's why so many businesses are still relying on card printing to connect with their customers. For example, sending customers a postcard printing - because they know that these prints can create an emotional attachment, which makes the customers feel valued and appreciated!
2. Print is Personalized
With print marketing, you can personalize your message in a way that’s not possible with digital channels. For example, you can include the recipient’s name on a direct mail piece such as greeting card printing or customize the message to specific demographics.
3. Print is Trustworthy
People are bombarded with digital ads and there’s often scepticism about their authenticity. But with print marketing, people are more likely to believe what they see. After all, it’s not easy to fake a printed ad.
For instance, giving out your business card printing to your clients will make them feel more confident and comfortable talking to you about their company or any matter whether it is related to business or not.
4. Print is Effective
Despite the rise of digital marketing, research shows that print advertising is still effective. In fact, a study by NAPCO Research found that 70% of consumers trust print ads more than digital ads.
For instance, the person who receives your direct mail and sees that you’ve put some effort into making them look good with large logos on envelope printing will have difficulty ignoring this message as compared to one sent out over many paragraphs in inbox messages.
5. Print is Versatile
There are many different types of print marketing materials you can use, from postcards and flyers to brochures, banners and t-shirt printing. This gives you a lot of flexibility to choose the right format for your message.
6. Print is Affordable
Print marketing is often more affordable than other advertising channels, such as TV or radio. And with the right strategy, a small budget investment such as flyer printing can be just as effective at reaching your target audience.
So there you have it—6 reasons why print marketing is still important in today’s digital world. When used correctly, it can be a powerful tool for promoting your business and engaging your customers.
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