Businesses today are constantly searching for ways to market their products or services, to stand out among their competitors and make a lasting impression on the audience who looks at them. One of the ways businesses can do that is by opting for large-format printing as their marketing materials as it has become an essential tool for creating high-impact visuals, capturing attention and conveying messages effectively. 

For more details on large format printing in Malaysia, here’s a guide on everything you need to know so you can better understand its benefits and how it impacts your business. 

What is Large Format Printing?

Large format printing refers to marketing materials that are larger than the standard printing. In other words, it is a printing process that uses large sheets of paper that standard printing can’t handle. Large format printing is typically used for posters, banners, billboards, signage and more where high-quality visuals can grab attention from a distance. 

Large format printing is generally printed by large format printers that use specialized inks and materials to create durable, high-resolution, vibrant and weather-resistant prints that are ideal for both indoor and outdoor applications.

Benefits of Large Format Printing

Large format printing offers several advantages for businesses and marketers that are looking to make an impact in their visual marketing materials: 

1. High Impact and Visibility

Large format prints have high impact and visibility as they are designed to be eye-catching, grabbing attention from a distance and thus, able to convey your message across. They are visible from a distance, making them ideal for advertising, promotions and brand awareness on billboards, outdoor signs, banners and more. 

2. Versatility and Customization

Another advantage of using large format print is they offer versatility as they can be printed on various materials such as paper, fabric, canvas, vinyl, foam boards and more. Plus, they also offer customization in which they can be cut or shaped to match unique design requirements, making them flexible and can be tailored to specific needs. 

3. High Quality Printing

Large format printers with advanced printing technologies ensure the result is sharp and vibrant images with high-resolution details. UV-resistant and weatherproof options are also available so outdoor displays can last long without fading, saving money.

4. Brand Recognition

Eye-catching prints capture attention from afar, boosting brand visibility and recognition, making them the ideal marketing material for business projects. Custom prints that include brand logos can help businesses stand out in public spaces, exhibitions or even street advertising using banners and posters. 

5. Cost-effective

Big format prints can be cost-effective in many ways. It is a more affordable option compared to other marketing solutions like digital ads or TV commercials. Printing in bulk materials also helps businesses to save more cost as the cost per unit becomes lower with the increase in volume, allowing businesses to take advantage of the discounted price! Other than that, large format prints are durable and don’t need to be replaced often, saving cost in the long run. 

Applications of Large Format Prints

Large format printing is widely used in many settings and industries, from retail to corporate events and more. Below are some examples of applications of large format printing: 

1. Marketing Materials: Posters, Banners

Marketing materials such as posters and banners are generally used for advertising, branding as well as events. 

• Posters: Posters are the perfect marketing material for promotions, product launches and announcements in stores, malls, and offices such as the announcement of big sales, the opening of new outlets and more.

• Banners: Banners are ideal for outdoor events and grand openings. They are available in vinyl, fabric or mesh, making them the right choice for outdoor events.

2. Signage and Displays

Signage and displays such as roll-ups, pop-up displays, floor graphics (vinyl decals), fabric backdrops and many more are used for marketing events and advertising displays:

• Roll-ups: This is great for trade shows or corporate events as they are portable and reusable. 

• Pop-up displays: Great for exhibitions and new product launches as they provide engaging brand presence.

• Floor graphics (vinyl decals): Commonly used in malls, stores as well as events for promotions and sales.

• Fabric backdrops: Fabric backdrops are typically used for photobooths, stage backgrounds, media events, and conferences as they provide a more professional look. 

Check out Gogoprint’s banner and displays printing service in Malaysia here. 

How to Prepare Files for Large Format Printing

To achieve stunning results when it comes to large format printing in Malaysia, careful preparation of your files is required. Here are some ways you can prepare the files required to ensure high-quality prints:

1. Use High Resolution Images

High-resolution images are important for large format printing and hence, should be used when preparing your files for big format printing. The images should be between 150-300 DPI (dots per inch) to prevent pixelation. This resolution ensures sharpness and clarity of the output quality even when they are viewed up-close. 

Info: Learn more about image resolution here. 

2. Utilize Templates if Available

Some printing companies provide ready-made templates to help with the dimensions, bleed areas and safe zones to ensure high-quality outcomes. By using templates, this ensures that your file is print-ready and that important design elements are not being cut off leading to the result you have envisioned.

Stand Out with Eye-Catching Large Format Prints with Gogoprint Malaysia!

An effective and versatile way to improve brand visibility is to invest in large format printing for your marketing materials to ensure . Not only does it help in brand recognition but also helps in promoting events and creating impactful displays. High quality prints can make your brand stand out and make a big impact. 

For affordable, high-quality large format printing in Malaysia, be sure to check out Gogoprint Malaysia’s large format printing services in Malaysia, whether you need banners, roll-ups, pop-up displays or fabric backdrop for your future. business events.

Our Large Format Printing is Available For

• Fabric backdrops

• Pop-up displays

• Roll-ups

• Banners

• Maxi promotional counters

• Premium promotional counters

• X-stands

• Beach-flags

• Promotional flags

• Fabric table cover

Get in touch with Gogoprint Malaysia for reliable and professional large format printing solutions today!